Search Engine Optimization and Search Engine Marketing
Search Engine Optimization
Search engine optimization is about making sure a customers website is designed and programmed in such a way that it will get categorized correctly by search engines so it will show up for the keywords that the client wants to target. It is one facet of Search Engine Marketing but one of the most important ones. If a website is not designed and programmed correctly search engines will not be able to categorize it and the site will not get found by potential customers.
Although the overall graphic design of the website effects its potential for search engine optimization more importantly is the website's information architecture and how it is programmed. If not done correctly the website will not improve in search engine ranking.
Search Engine Marketing
Search Engine Marketing is the overall use of search engines to market a business. It includes doing keyword research and search engine optimization but also includes other methods such as pay-per-click advertising not only on traditional search engines like Google but also on social networking sites like Facebook, LinkedIn and MySpace. Other tools used in search engine marketing include:
- Video Marketing
- Article Publishing and Press Release Publishing
- Social Bookmarking
The methods and media available for search engine marketing change constantly but at M·Qual it is our job to stay on top of this ever changing landscape so you can focus on your business and trust your Internet marketing and search engine marketing to us.